Objectives: The CREATIN project is aimed at improving the capacity for innovation in products and services of European SMEs through the application of creativity techniques, creating a methodology for continuous learning for the human resources of the centers and organizations for SMEs support, and the human resources of the SMEs, giving them the skills and abilities to integrate and apply these techniques to the innovation in products and services. Focus will be on those human resources in support organizations that give direct services to the SMEs in the area of innovation (innovation agents) and the human resources of the SMEs dedicated to research, development and innovation (innovation managers).